Accessibility policy

Accessibility policy

Accessibility is the word used to describe whether a product (for example, a website, mobile site, digital TV interface or application) can be used by people of all abilities and disabilities. For instance, a website is accessible if all people, including disabled and elderly people, can use it.

At Deep Blue Media, we aim to ensure that our website is informative and entertaining to use, as well as being accessible – this is called usability. On a website, accessibility depends on how a person’s disability affects the way they perceive information on a page and how they navigate within and between pages.

Elements that affect accessibility include:

  • For people who can’t see very well: the colours and the contrast between colours; the size of text; the choice of fonts
  • For people who are blind: how a screen reader interprets the elements on a page (for example, alt tags for images, and title tags for links); the inclusion of audio description for video content
  • For people who can’t hear very well: how any audio-visual content is represented graphically (for example, subtitles and/or signing)
  • For people who find a keyboard or mouse hard to use: the ease with which someone can navigate to various parts of the page (for instance, by tabbing)
  • For people who find words difficult: the length of sentences and paragraphs; the complexity of the vocabulary; the choice of fonts and size of text; the opportunity to have text read out loud

At Deep Blue Media, our accessibility policy takes into account these factors wherever possible. The internet can be a great enabler and source of freedom for disabled users. As such, the value of Deep Blue Media (and the wider web) to our disabled and ageing audiences depends on its accessibility.

This is an area of importance for Deep Blue Media. In keeping with our obligations under the Equality Act, we are committed to ensuring that Deep Blue Media digital services are as accessible to disabled and elderly people as reasonably possible.

We aim for a consistently high level of usability for our entire audience, following best-practice accessibility guidelines. When a website is correctly designed, developed and edited, all users have equal access to the site’s information, functionality and benefits.

Deep Blue Media aims to make our website accessible and usable for people of all abilities and disabilities, including older audiences, and those with visual, hearing, cognitive or motor impairments.

Many people use assistive technologies to allow them, for example, to view websites in easier-to-read colours, with larger fonts or as spoken text, or to navigate around a site using the keyboard only.

As these assistive technologies become more available and sophisticated, Deep Blue Media wants to ensure that our website continues to work well with them to deliver a good experience for all our users.

In instances where the specific accessibility needs of some disabled user groups require Deep Blue Media to create new or repurposed editorial content, we will do this, wherever appropriate, so that we become more inclusive to a wider online audience.

The web content accessibility guidelines (WCAG) 2.0 also drive our approach to website accessibility. http://www.w3.org/TR/2008/REC-WCAG20-20081211

Other helpful information can be found on the W3C website. WC3 stands for the World Wide Web Consortium. It is an international community that develops open standards to ensure the long-term growth of the Web. http://www.w3.org

We also recommend that our website users visit the BBC accessibility web page. You will find a lot of useful information on how to improve your online experience. http://www.bbc.co.uk/accessibility

We welcome feedback from our users: please contact tony@deepbluesea.training with any helpful comments and criticisms. We will use this information to help us to improve the accessibility of our website to all users, including disabled and elderly people.

Who we are

We are Deep Blue Media, a full-service, results-driven marketing agency based in London and Palma de Mallorca. We've been helping our clients build communities inspired by digital since 1991. We're proud to work with established and aspiring brands from across the globe.

Phone

UK Office: +44 203 371 1173
UK Cell: +44 7734 850850
Spain Office: +34 971 902 100
Spain Cell: +34 694 452 709

Address

DBSC LTD trading as Deep Blue Media
International House
142 Cromwell Road
Kensington
London SW7 4EF