Content marketing

Content marketing Palma de Mallorca

Content marketing LondonContent marketing strategies

Here at Deep Blue Media, we create and deliver content marketing strategies for our clients. This is usually achieved via blogs, videos, webinars, podcasts, presentations, white papers, case studies or newsletters.

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future.

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to:

  1. Attract attention and generate leads
  2. Expand their customer base
  3. Generate or Increase online sales
  4. Increase brand awareness or credibility
  5. Engage an online community of users

Content is king

Content is invaluable for SEO. Search engines crawl websites on a regular basis and part of their function is to check for fresh content and to cross-reference this against keywords being used on the website.

Content marketing tips

  1. Understand the primary goals of your business
  2. Add transcripts to non-written content (such as videos and presentations)
  3. Write fresh content on a regular basis but not too much
  4. Don't write poor quality content
  5. Write content with search engines in mind
  6. Remember that content, SEO and social media work best when delivered in unison

Writing high quality content takes time and effort and that is why it is helpful to appoint a third party such as Deep Blue Media to create this content for you. If you would like to hear how we can help you with content, please contact us.

Who we are

We are Deep Blue Media, a full-service, results-driven marketing agency based in London and Palma de Mallorca. We've been helping our clients build communities inspired by digital since 1991. We're proud to work with established and aspiring brands from across the globe.

Phone

UK Office: +44 203 371 1173
UK Cell: +44 7734 850850
Spain Office: +34 971 902 100
Spain Cell: +34 694 452 709

Address

DBSC LTD trading as Deep Blue Media
International House
142 Cromwell Road
Kensington
London SW7 4EF